Channelling duty

As a socially-responsible and professional provider of entertaining games, the National Lottery is required to channel the propensity to gamble. In this context the new contract provides that the National Lottery shall:

• regularly evaluate its market share;

• aim its activities at all players;

• develop new products and adapt them to the modernity of the market;

• make use of the latest techniques and means in line with market developments;

• publicise its products among the general public via appropriate advertising campaigns;

• uphold its positive image at all times;

• constantly optimise awareness of its products.